CREATIVE DIRECTION

 

“itens arose from the desire to make a concrete contribution to the Brazilian design of lamps and the new generations and also to create and arouse the desire for products that value Brazilian culture in a commercial and current way. Genuinely Brazilian, itens aim to elevate our design and make it more accessible through the large-scale manufacturing process without giving up quality. As a creative director of itens, I look for designers who thrill me through design, who want to dare and value national materials and local handcrafted labor, which can make the product even more attractive to our consumer: a demanding, traveled audience, who knows what he wants and doesn't give up having an original and signed product in his home. We are looking for young designers who have their style, but are not shy about adapting their creations to the DNA of itens and to what the market asks for ”.

Mariana Amaral is a journalist specializing in press relations and an MBA in luxury brand management.

She worked in communication for 25 years, 15 of them dedicated to the design, architecture, and decoration segment, helping to build brands and careers.

Since 2014 she has been working for “Maison et Objet” (the largest decoration fair in the world) and is also its Official Representative in Brazil.

In 2015, created the first design talent agency in the country, encouraging young designers, helping them in their relationship with the industry, and launching their names in the commercial market.

In 2016 founded itens, the first Brazilian lighting brand focused exclusively on national authorial design. In 2019, the brand's first concept store was opened in São Paulo.